MAKE EVERY DEVICE A PROFITABLE DEVICE
Google AdWords is a pay per click advertising strategy that enables business owners to show their ad at the moment a user actively searches for keywords related to their business. The business only pays for the ad if the user reads the ad and likes the message enough to click through to their site. This delivers high quality visitors interested in your offering directly to your site where you have the chance to convert them to a customer. We manage your PPC campaign as we would our own.
Google AdWords Remarketing is a great way to re-engage with people who have been to your website but did not take the action you desired. Every site has a conversion goal and some have a few. If you are an ecommerce site you want a visitor to buy from you. If you’re a service provider you want them to fill in their details so you can contact them. Whatever your conversion goal, if a visitor does not take this action, you can use Google Remarketing to follow them around the internet as they browse other sites.
By showing a graphic based ad for days or weeks after they’ve left your site, you are able to get your message in front of them again and drive them back to your site. If successful, these visitors often convert at a higher rate as they’ve already been on your site once and are now coming back to take action. This works particularly well for companies with longer buying cycles. Contact us today to discuss if remarketing is right for your business. We can add this to your Austin PPC management campaign.
Mobile PPC Advertising
The number of smartphone and tablet users, as well as the number of searches made on these devices continues to climb every year. Research shows 90% of people move between devices as they work to accomplish a goal. How often have you started a search at your computer and then continued your research on your phone or tablet? Whether you are focused on online conversions or driving offline sales, mobile PPC ads help you connect with customers on the move.
Bowy campaigns set to show on mobile devices help you tap into the 61% of smartphone users who perform searches on their phone everyday. A recent study by Google also shows that even if your site is ranking well organically due to your SEO efforts, 88% of clicks on mobile ads are incremental to your organic clicks. As part of our exhaustive research into how your customers search, we help you understand the percentage of mobile searches being made and how we can effectively incorporate mobile ads into your campaign.
- Small initial investment
- Set your own budget
- PPC advertising levels the playing field
- Instant gratification
- Real-time “trackability”
- National exposure
- Increase local visibility
- Honest-to-goodness marketing