It’s not just a buzzword. It’s about accessibility — and that’s a must.
Ready or not, your audience is interacting with your site on devices that likely didn’t exist when your site was a baby. The easier it is for users to get your content how and where they want it, the better your site will perform. In today’s world full of distractions and information overload, you either adapt or get tuned out. Looks like Darwin got some things right.